NEWS
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With travel restrictions remaining for the foreseeable future, Hennessy introduces the “Traveling Tastes” edition to their Masterclass by Declassified series, designed to whet the appetites of audiences across APAC who are feeling restless from the lack of travel.

A piece of content can be used more than once if there’s a new way of spinning it. That seems to be a maxim Standard Chartered has taken to heart, repurposing its ‘Invest From Home. Bank From Home’ campaign to remind Hongkongers to stay vigilant.

With the rise of the home bar, Hennessy Masterclass, which is part of the Hennessy Declassified programme, led by world-class mixologists, has launched an online ‘Home Edition’ series across Asia Pacific via Facebook Live as cities in the region continue to abide by the varying levels of lockdown amid COVID-19.

As the virus crisis grinds on, not many brands in APAC have been brave enough to put themselves out there with work that not only references the pandemic but also goes about the business of promoting a product or service.

Standard Chartered Bank Limited has launched a new campaign, “Invest from Home. Bank from Home”, as the city performs social distancing to tackle the outbreak of Covid-19. While Standard Chartered has temporarily closed some of its branches, the integrated campaign showcases various digital tools and services that help customers continue to fulfil their investment and banking needs from the safety of their home.

While many brands have understandably reacted to Hong Kong’s civil upheaval by tightening belts, cutting costs, and battening down, TBWA\Hong Kong has stepped forward to announce the launch a product in opposition to this duck and cover mindset.

TBWA has created the ‘Brave Bear Pack’, a new product that focuses on “hacking growth and providing cost-efficient solutions, which are much needed for survival in the coming financial winter.

DxD specialises in delivering design as a business solution and differentiator, with TBWA’s Disruption strategy at the heart, and design craft that enhances consumer experience to propel brands to a new level of engagement.

Hong Kong people are familiar with credit cards while cash rebate and airline miles are always appealing to price-sensitive customers. Standard Chartered took a data-driven micro-content approach to reach relevant customers to better promote its Simply Cash Visa Card.

Kipling, a global accessories brand, originated in Antwerp the city of fashion, has appointed TBWA\Hong Kong as their strategic and creative partner for its SS18 and FW18 seasonal campaigns in Asia Pacific.

With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign. 

The fit between Snapchat and apparel brand American Eagle Outfitters is clear, both share the same young, trend-aware audience, but as Snapchat Spectacles has only launched in the US, the surprise is that the brand is taking an early punt on the platform in Hong Kong.

American Eagle Outfitters has launched #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.  

American Eagle Outfitters has teamed up with TBWA\ to launch #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.

American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign.

Fashion company American Eagle Outfitters has claimed to become the first brand in Hong Kong to create content using Snapchat Spectacles in a campaign from TBWA\ Hong Kong.

There’s no better way to know if a pair of running shoes fits you, or if a jacket is comfy, than to actually do a test run through the snow.

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. 

HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.

The VR game called Rhapsody of the Forest will launch at the iconic Standard Chartered Arts in the Park Mardis Gras, which returns to Hong Kong this year with the theme "A Midsummer Night's Dream", giant puppet parades, art stalls, stage performances and a weekend of visual and sensory art experiences for all ages...

At the 2016 Marketing Excellence Awards, Standard Chartered Bank Hong Kong has walked away with 11 awards and comfortably taken out the coveted title of Marketer of the Year...

The Bostonian Seafood and Grill restaurant, part of The Langham, Hong Kong hotel, has relaunched the restaurant brand with a social media campaign called #NothingToSeeHere as well as an interactive cocktail bar experience.

HONG KONG - When Formula E debuted in Beijing in 2014, the concept of a silent motorsports event was as alien as the idea of going to a muted symphony.

Titled ‘We are all Drivers’, a TV, print, outdoor, events and digital campaign created by TBWA\Hong Kong aims to promote the 2016 FIA Formula E HKT Hong Kong ePrix around the idea that Hong Kong is a city of individuals.

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

In the lead up to the Formula E racing spectacle in October, Formula Electric Racing (Hong Kong) Limited has teamed up with TBWA to launch an integrated campaign “We are all drivers” that aims to capture the spirit of Hong Kong through the symbol of racing.

In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

SmarTone has launched a branding campaign with the aim of being seen as more than a "purely functional mobile provider".