climaheat — News — TBWA\Hong Kong

adidas lets you try out winter gear in ‘real’ snow – in toasty Hong Kong

There’s no better way to know if a pair of running shoes fits you, or if a jacket is comfy, than to actually do a test run through the snow.

Brendan MaDecember 5, 2016adidas, climaheat, virtual reality

Adidas and TBWA Hong Kong create an in-store virtual reality fitting room that 'tests customers' in snow run cold weather conditions

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

Brendan MaDecember 2, 2016adidas, climaheat, virtual reality

adidas Climaheat: Snow Run

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

TBWA\Hong Kong

Christine LieuAssistant Operations Manager

Christine Lieu
Assistant Operations Manager