A piece of content can be used more than once if there’s a new way of spinning it. That seems to be a maxim Standard Chartered has taken to heart, repurposing its ‘Invest From Home. Bank From Home’ campaign to remind Hongkongers to stay vigilant.
Read MoreAs the virus crisis grinds on, not many brands in APAC have been brave enough to put themselves out there with work that not only references the pandemic but also goes about the business of promoting a product or service.
Read MoreStandard Chartered Bank Limited has launched a new campaign, “Invest from Home. Bank from Home”, as the city performs social distancing to tackle the outbreak of Covid-19. While Standard Chartered has temporarily closed some of its branches, the integrated campaign showcases various digital tools and services that help customers continue to fulfil their investment and banking needs from the safety of their home.
Read MoreHong Kong people are familiar with credit cards while cash rebate and airline miles are always appealing to price-sensitive customers. Standard Chartered took a data-driven micro-content approach to reach relevant customers to better promote its Simply Cash Visa Card.
Read MoreHONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.
Read MoreAt the 2016 Marketing Excellence Awards, Standard Chartered Bank Hong Kong has walked away with 11 awards and comfortably taken out the coveted title of Marketer of the Year...
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