The fit between Snapchat and apparel brand American Eagle Outfitters is clear, both share the same young, trend-aware audience, but as Snapchat Spectacles has only launched in the US, the surprise is that the brand is taking an early punt on the platform in Hong Kong.
Read MoreAmerican Eagle Outfitters has teamed up with TBWA\ to launch #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.
Read MoreFashion company American Eagle Outfitters has claimed to become the first brand in Hong Kong to create content using Snapchat Spectacles in a campaign from TBWA\ Hong Kong.
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